Russell C. Conner spoke on ebooks today, revealing some of his personal experience with the format. He’s actually found his self-published ebooks outselling his hard copies by 8-to-1!
The two C’s of electronic media:
- Convenience—it must be easy to download and customizable
- Cost—the price must be lower than its physical counterpart
Compare, for instance, the price of a book at Amazon:
- Retail hardback: $27.99
- Audiobook: $26.39
- Discounted Price: $14.50
- Kindle Price: $9.99
Even if you sell your ebook for $6.99, your royalty per book is $2.45—much more than you’d get through a physical book!
How to set-up a quick-and-easy ebook:
- Use Times New Roman, no bigger than 16pt font
- Use center, bold, More >
Compiled these statistics about ebooks, reading, the Amazon Kindle and the Apple iPad the other day for a project and thought I’d share:
Ebooks
- Ebook sales grew 177% last year. Source
- 53% of those who buy ebook readers state that they now read more books than they did before. Source
- 51% of e-reader owners increased their purchases of e-books in the past year.
- 9% of consumers increased their purchases of hardcover books in the past year.
- 2.6 Average number of books read by e-reader owners in a month.
- 1.9 Average number of books read by print-book readers in a month.
- 176% Increase in U.S. electronic-book sales in 2009.
- 1.8% Decrease in More >
